Discovering the meaning of value and how it manifests in customer relationships with products, services, and brands. — We often discuss ‘adding’, ‘delivering,’ or ‘offering’ value. Whether in a product meeting, giving a client/stakeholder presentation, or prioritising a feature backlog, we use words like ‘add,’ ‘create,’ and ‘deliver’ interchangeably to describe the outcomes we want to achieve. For example, someone might say, “We’ll add value to our mobile…