Discovering the meaning of value and how it manifests in customer relationships with products, services, and brands. — We often discuss ‘adding’, ‘delivering,’ or ‘offering’ value. Whether in a product meeting, giving a client/stakeholder presentation, or prioritising a feature backlog, we use words like ‘add,’ ‘create,’ and ‘deliver’ interchangeably to describe the outcomes we want to achieve. For example, someone might say, “We’ll add value to our mobile…

Design teams need more than just a process; they need a clear understanding of why they do what they do. — The Double Diamond is a universally accepted representation of the design process. Although many variations exist to suit different needs, it generally contains a sequence of iterative phases to guide teams in discovering and solving problems. However, during my time in the digital industry, I have observed teams vigorously utilise…

Design principles are essential for creating good products or services, yet many are too complex to understand, apply, and remember. — There is an abundance of design principles. Perhaps too many. For instance, this comprehensive collection contains hundreds of statements from different people, organisations, and formats. But I question whether most people can recall more than one. Design principles are undoubtedly essential to creating good products or services. Some of the…

Producing UX estimations is no easy task, so I have devised an iterative, evaluative, and data-driven process to help achieve dynamic, meaningful, and credible projections. — Being asked how long it will take to complete a UX activity is like being asked the frivolous question: how long is a piece of string? Creating an estimate is notoriously challenging, even for experienced professionals. Although there is no simple answer to creating estimates, I would like to share…

Exploring the complex layers of digital transformation to understand why it’s an ‘ongoing process’. — Organisations often view digital transformation as a destination, like the Holy Grail or reaching Valhalla. But when is digital transformation ever ‘done’? Has Amazon completed its transformation? What about Google or Apple? …

A UX toolbox packed with principles on digital sustainability, social inclusion, ethics, stakeholder management, and identifying value. — In 2021, we saw the rise and fall of the social networking platform Clubhouse; Zuckerberg announced his Metaverse vision; and LinkedIn suffered from a plague of ‘which UI is better?’ surveys. Now looking forward to 2022 and beyond, here is a list of five UX principles: a set of thinking…

Going from solution-first to purpose-led to build better products. — How many times have we seen organisations over-complicate their products with meaningless and counterintuitive features? Why is this a recurring problem? And what can be done to fix it? In this article, we will understand the reasons that cause organisations to take a solution-first approach. …

Design polls ask social media audiences to compare high-fidelity concepts. The problem is that they lack context and real user input. — Which design is better? Which UI is more accurate? These are some of the many design polls persistently popping up in your LinkedIn, Twitter, and Facebook feeds these days 😤 Note: Numerous people have disputed the arguments presented in this story by claiming that design polls work very well. While…

Equip yourself with some ammunition to battle the user research naysayers. — Convincing business, organisation, or client stakeholders to invest in user research can sometimes feel like an uphill challenge. Furthermore, the UX naysayers raise the bar high when they have their set of preconceived notions on why not to include users in building things or making improvements. But, fear not, there…