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Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.
Author of #1 NYTimes Bestseller ‘The Subtle Art of Not Giving a Fuck’. OG Blogger. Psychology Nerd. I enjoy cats and whiskey. But not at the same time.
Professor Roger Martin is a writer, strategy advisor and in 2017 was named the #1 management thinker in world. He is also former Dean of the Rotman School.
People + AI Research (PAIR) is a multidisciplinary team at Google that explores the human side of AI.
UX & Product Design Lead
I'm a UX writer who mostly writes about writing. Sometimes I write about other things, though.
Writing about design, business, or whatever's on my mind
DesignOps Leader | Co-Author of "The Design Conductors: Your Essential Guide to Design Operations" (Rosenfeld Media, 2024) | Mom to two humans and a fur baby.
UX Consultant. Thinker. Writer. Husband. Father
Tony Ulwick
Mark Manson
Roger Martin
People + AI Research @ Google
People + AI Research
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