Ian Batterbee
1 min readDec 28, 2019

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Hey, we prioritised the key navigation items to vegan menu, and repositioned the remaining ones (logout and virtual help) to the header.

As for the the pescatarian idea (great name by the way), this is something we have actually implemented to a new design that has a much broader structure. Ironically we had to revert back to a hamburger since we needed an overflow feature, but as part of a hybrid menu system.

By conducting user research studies, such as card sorts, we were able to determine an order of priority for all the items. The most important items were placed within the exposed slots, and the less important ones moved into the burger menu.

So, we ultimately have a bottom anchored menu that exposes all the key features yet provide opportunity to discover more options within the burger menu – which according to our usability testing, users were still able to discover and easily access.

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Ian Batterbee
Ian Batterbee

Written by Ian Batterbee

UX Consultant. Thinker. Writer. Husband. Father

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