Hi Damien. Thanks for your feedback.

To answer your question: absolutely. However, it depends on the type of behaviours you want to focus on changing.

For example, if you want to make products more fun and engaging using gamification techniques, you might focus on several heuristics such as Social Proof and Endowed Progress.

For more practical examples on a particular heuristic, check out: Designing for Motivation with the Endowed Progress Effect.

Hopefully, I'll write up some more studies like these soon.